Global smartphone shipments grew by 1% in Q4 2021 as Apple regains top place, Samsung grows also

Global smartphone shipments grew by 1% in Q4 2021 as Apple regains top place, Samsung grows also

With the pandemic accelerating the demand from customers for smartphones and laptops, it is effortless to presume that smartphone sales skyrocketed throughout the pandemic. Whilst that was correct to an extent, elements these kinds of as the world chip shortage continued to prevail in 2021 and had a detrimental impact on the smartphone industry, which grew by just 1% in the fourth quarter of 2021, most up-to-date numbers from Canalys demonstrate.

Aside from the chip lack, factors these types of as the offer chain disruption (which has been plaguing small-conclude vendors the most) and the increasing quantity of COVID-19 circumstances hampered the advancement of the smartphone market. In accordance to Canalys VP Mobility Nicole Peng, it will get yrs for the important foundries to drastically improve chip capacity. “Smartphone models are currently innovating to make the most of their situations, tweaking unit specs in reaction to offered elements, approaching emerging chipmakers to protected new sources for ICs, concentrating item lines on the best-advertising products, and staggering new product releases. These tactics lend an gain to bigger makes, and they are established to remain for the quick term, as bottlenecks will not simplicity until finally the 2nd half of 2022,” she claimed.

Not all news is gloomy even so. The solid functionality of the Apple iphone 13 in the marketplaces fuelled Apple’s rise back at the leading, overtaking Samsung and accounting for 22% of world smartphone shipments in the closing quarter of the yr. This is an advancement from its general performance in Q3 2021, exactly where it secured next place.

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For the 1st time in three quarters, Apple has regained the best spot, and you can thank the Iphone 13 for that. It is a slight slide from its market place share in Q4 2020, however – 23%. In accordance to Canalys, the Iphone clocked an “unprecedented” efficiency in Mainland China, and intense pricing for its flagship gadgets retained the value proposition powerful. Even though its provide chain is starting to get better, the Cupertino-based tech huge was however forced to lower output in the last quarter thanks to a scarcity of crucial factors and was not able to create and roll out plenty of iPhones to meet the increasing demand. Canalys noticed that the firm experienced maintained ample shipping times in prioritized markets, but the very same could not be mentioned of other marketplaces.

As for the other businesses, Samsung came in next with a industry share of 20% in the final quarter, which is improved than the 17% sector share it had in Q4 2020. Chinese smartphone manufacturers Xiaomi and Oppo secured the third and fourth positions respectively. Though Xiaomi’s market share remained the very same in Q4 2020 and Q4 2021 (12%), Oppo’s market place share fell from 10% in Q4 2020 to 9% in Q4 2021. Vivo finished the top rated 5 with a market share of 8% in Q4 2021, a fall of 1% from its sector share in Q4 2020.