India dependent unicorn startup ‘Rebel Foods’ groups up with Foodpanda for pan asia expansion of its cloud kitchen area business enterprise

India dependent unicorn startup ‘Rebel Foods’ groups up with Foodpanda for pan asia expansion of its cloud kitchen area business enterprise

Rebel Foods, the recently minted cloud kitchen unicorn, will be scaling up its partnership with world food stuff and grocery shipping and delivery platform Foodpanda in purchase to extend on an global scale.

The alliance involving Foodpanda and Rebel Meals is not a new 1 – in truth, they experienced teamed up in December 2019. On the other hand, the unexpected onset of the pandemic halted their strategies. Now, a number of of Rebel Foods’ digital restaurant brand names such as Faasos, Behrouz Biryani, The Biryani Life, Lunchbox, and Truthful Bowl (along with new ones – 10 on line food items models in whole) will be rolled out by Foodpanda in more than 2000 retailers inside Asia through an original 5-12 months partnership, starting in 6 marketplaces. Foodpanda and Rebel Foods will have a new joint giving in Straightforward Bowl as well.

This is the biggest virtual manufacturer partnership in Asia.

Dependent on a models-as-a-services (BaaS) design, this alliance will permit Foodpanda’s cafe partners to plug-and-perform Rebel Foods makes, as properly as receive supplemental earnings. Rebel Foods has by now introduced 4 brand names across six markets — Singapore, Malaysia, Bangladesh, Thailand, Hong Kong, and the Philippines — via the Foodpanda community, and now, they are using it one stage further more.

Foodpanda, a subsidiary of Germany-based Shipping and delivery Hero, is acknowledged to function in additional than 400 spots in Asia, together with Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, Myanmar, and Japan. It lets buyers have entry to a large variety of foodstuff and groceries, and operates with its solid community of in excess of 1,15,000 dining places companions across 12 marketplaces inside Asia. Its business in India had earlier been acquired by Ola.

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Rebel Food items, which became a unicorn following elevating $175 million before this yr, has around 4,000 world-wide-web dining establishments in complete. It claims that far more than 200 outlets across the 6 marketplaces have now signed up to include its makes on the Foodpanda app to their existing food items and beverage (F&B) offerings.