MyGlamm guardian business ‘Good Glamm Group’ acquires ScoopWhoop, marking its entry into the content material-to-commerce sphere

MyGlamm guardian business ‘Good Glamm Group’ acquires ScoopWhoop, marking its entry into the content material-to-commerce sphere

Good Glamm Group, the mother or father firm of immediate-to-buyer (D2C) beauty and personalized treatment model MyGlamm, has acquired ScoopWhoop, the Delhi-based electronic media and lifestyle content system, in an all-income offer.

The fiscal details of the deal have been not disclosed.

This also marks Very good Glamm Group’s venture into the articles-to-commerce segment in the men’s grooming group. It has currently made several acquisitions this year, which includes commerce system POPxo, influencer internet marketing system Plixxo, BabyChakra, and The Mothers Co.

Excellent Glamm Team explained that it designs to spend ₹500 crores in the $1.5 billion strong men’s grooming group, including that it is building and purchasing brand names that make male private treatment goods. For now, it will leverage its content-to-commerce capabilities to launch them on the net and offline throughout the nation.

The acquisition will empower the Great Glamm Group to deliver an combination of 3.5 billion regular monthly impressions and have above 150 million unique people by its media division. It will also support the Very good Glamm Team, which aims to  develop a content-to-commerce system for the burgeoning male grooming and own treatment segment.

The 8-year-previous ScoopWhoop, established by Sattvik Mishra, Rishi Pratim Mukherjee, and Sriparna Tikekar, is acknowledged to develop way of life and pop tradition content material across its on the web, mobile, and social channels. Its electronic assets deliver 1 billion every month impressions and engage above 100 million end users. It targets folks aged concerning 13 and 35 several years, and in excess of 60% of its end users are gentlemen.

See also  4 Good reasons You Ought to Get A Unwanted fat Transfer

Post-acquisition, it will carry on to do the job as an unbiased manufacturer and media home inside of the Great Glamm Team. In addition, all investors except Kalaari Capital will exit Scoopwhoop, and Kalaari will spend further more in the Great Glamm Group.

2020 and 2021, although tough for the average joe, have been a long time of unparalleled advancement for India’s startup business, which is maturing fairly gracefully. This has led to several accusations above the earlier couple of months, and Glamm getting ScoopWhoop is just 1 case in point of inorganic advancement in these instances of unbound possibility.