UrbanPiper lands $24 Mn in Sequence B, arch rivals Zomato, Swiggy co-spend amid strategic alignment

UrbanPiper lands $24 Mn in Sequence B, arch rivals Zomato, Swiggy co-spend amid strategic alignment

It was a day of brand name new firsts in the Indian startup-land, as food stuff shipping arch rivals Zomato and Swiggy, each invested in Bengaluru centered cafe administration SaaS enterprise UrbanPiper. The collection B spherical, which totalled at $24 Mn, was led by existing backers Sequoia Money India and Tiger World. For both of them, the financial investment is a strategic a person considering the alignment involving theirs and UrbanPiper’s line of company.

In addition to the earlier mentioned talked about investors, the upstart also attracted some angel expenditure, highlighted by Pankaj Chaddah (Co-Founder, Zomato, Shyft) and Ankit Nagori (Founder, Curefoods).

Saurabh Gupta, Co-founder and CEO, UrbanPiper, reported “With this expenditure, we will continue to widen UrbanPiper’s choices, to satisfy many much more electronic options in the cafe ecosystem, together with bolstering our system abilities.”

UrbanPiper, launched in 2015 by Manav Gupta, Saurav Gupta and Anirban Majumdar,  delivers a entire stack organization management remedy to restaurant owners. Due to the fact most dining establishments are detailed on multiple foods shipping and delivery applications, it is a instead cumbersome enterprise to deal with orders on independent dashboards from every application. UrbanPiper presents a alternative to this issue by providing a system that integrates all these food apps into one particular location and makes managing orders a lot easier. The system also lets cafe owners the flexibility to introduce their personal bargains and promotions, make adjustments to the pricing, etc.

UrbanPiper previously associates with about 27,000 restaurant in India and 7 other nations around the world, with designs to raise that selection to 200,000 in the following two years. Their existence is marked in the center East and North Africa. The application processes about 14 million orders a month, a huge enhance from their 2019 figure of about 2 million.

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“Due to pandemic-led disruptions, merchants now progressively want to adopt electronic channels and enhance their functions. UrbanPiper is at the forefront of this digital transformation and is strategically positioned to construct infrastructure connecting digital players to retailers in the F&B ecosystem. Sequoia Funds India is excited to deepen the partnership with the UrbanPiper group as they construct additional on their mission to empower places to eat globally, and welcome Zomato and Swiggy to this partnership.”, Mr. Gupta extra, addressing newfound investors Swiggy and Zomato.

It is deserving to be observed that though there have been talks in the past bordering Swiggy and Zomato joining forces to fund a bicycle taxi start-up Rapido, they did not lead to fruition.